Lead photo by Photo Eva Kolenko
Excellent books about wanderlust, adventure and creativity are always worth celebrating - so we had a chat with Jeffrey Bowman, whose book, The New Outsiders, will have you yearning to build campfires, scale mountains and see the world a little differently.
Can you tell us a bit about your creative background?
I studied Graphic Design originally in 2003, since then I’ve used creativity really as my vehicle. I’ve had time as a freelance illustrator, as well as teaching graphic design and then the usual roles within studios. To most recently where I’m Creative and Brand Director at Millican. That really is about creative strategy and synergy, working across all aspects of the business from e-commerce to art directing films and product development.
What do you adore most about the natural world?
The non-judgmental freedom and headspace that it gives me. It’s a place to just be, to challenge, to pause, to go fast or slow, to connect, disconnect and reconnect all in one space.
Are there any places in the UK that you particularly enjoy escaping to?
I’m very fortunate to live in the Lake District National Park, so my backdoor has many easy place to escape!
Do you think that experiencing nature - getting amongst it - helps people learn how to protect and appreciate it?
100%. It’s the only way, because that’s where the emotional, spiritual and physical connections are formed. And until that takes place, that shift in mindset, it’s very difficult to create or make changes.
How did you come across those that you featured in this book?
My job at Millican has exposed me to a lot of new people; some have become good friends, other in the book I’ve researched and seen for the first time. But there’s a real collective conscious connecting everyone in the book in one way or another.
Do you feel that the focus is different to The Outsiders (which is another truly lovely publication)?
Yes, I think this book is the ‘older brother’ to The Outsiders. it bring more questions to how we use the outdoors, how we produce the products we use for the outdoors and how we go about taking responsibility to make sure our impact is minimal in the outdoors. I’d say it’s not about re-defining the ‘trend’. The Outsiders set the trend, this book is very much a natural next evolution in the story.
How does nature influence your own creativity?
It gives me space, space away from creativity. It’s where the unconscious gets a chance to process while the conscious is very much in the now.
Does writing about nature - and profiling others that do - change your relationship with it in any way?
Yes without doubt. Researching and reading about other people views on the outdoors, nature and their own personal experiences helps shape and reaffirm my own thoughts and only strengthens my relationship with my experience outdoors. This should be about open-source learning, as we are in this together, nature will fix itself but we as human need to be more responsible in preventing further damage.
What was a highlight of creating this new book?
Connecting with old and new friends, and feeling that the movement, the trend, the outsiders are growing and set to continue to be around.
The New Outsiders is published by Gestalten and can be purchased by clicking here.
All images featured are taken from this rather wonderful book.