Liz Schaffer

The British Journal of Photography: Creative Brief

The British Journal of Photography: Creative Brief

I always strive to create content based on experience. So getting in touch with photographers and writers on the ground, those who know a destination like only a local can, is crucial. That said, over the years we’ve built up an amazing and invaluable network of contributors, so we also come up with pieces by attempting to match a photographer’s style with the perceived feel of a place, and then send them out to capture it. When doing this we want to give them as much time on the ground as possible; when shooting for travel you’re quite often at the mercy of the elements,